HENDRICK’S GIN RE-RELEASES THE HIGHLY SOUGHT AFTER “ORBIUM” IN CANADA

HENDRICK’S GIN RE-RELEASES THE HIGHLY SOUGHT AFTER “ORBIUM” IN CANADA

Orbium, what Hendrick’s Gin might taste like in a parallel universe, will return to select retailers across Ontario, British Columbia and Alberta this Fall

Hendrick’s Gin is pleased to announce the return of its quininated gin, Orbium.  A reimagining of Hendrick’s, Orbium is instilled with extracts of Quinine, Wormwood and the mysterious Blue Lotus Blossom creating an oddly exquisite flavour that sits roundly on the palate.

‘Orbium,’ derives from the word “orb,” the plural of Orbis and the Latin word for circle, is inspired by Master Distiller Lesley Gracie’s description of the liquid’s journey. It also represents the spherical round taste that Lesley refers to when describing the Hendrick’s house style.

“Orbium is a quininated gin that takes the complexity of Hendrick’s to previously unexplored depths,” comments Jessica Mieczkowska, Canadian Brand Manager, Hendrick’s Gin.  “Our first release was so delightfully received in Canada and we are thrilled for its return.”

Containing the same distillates as Hendrick’s, Orbium features additional flavours inspired by classic gin libations.  Quinine (found in tonic; used in G&Ts) is skillfully infused into Orbium, as is Wormwood, (found in Vermouth; used in Martini’s).  The spirit is rounded off by the sweetness of the Blue Lotus Blossom.  The result is a balanced yet complex gin, with a surprising brightness and a long finish, designed to open previously unexplored dimensions of gin as it spirals from floral into an altogether deeper and alluringly bitter place.

Orbium is presented in the same iconic apothecary bottle that is synonymous with Hendrick’s Gin, albeit in a sumptuous dark blue colour, inspired by the key essence of Blue Lotus Blossom. It also features an “all seeing eye” on the label, as a continuous circle and a reference back to the liquid’s rounded character. 

Hendrick’s ‘Orbium’ is available in select retailers across Ontario, British Columbia and Alberta this Fall.

For information regarding Hendrick’s Gin or Hendrick’s, please visit the Hendrick’s Gin Press Room.

For more information on Hendrick’s Gin globally, please visit www.hendricksgin.com.

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Meg Sethi President/CEO & Agency Director, Alchemysts Inc.
About Hendrick's Gin

Hendrick’s Gin is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, Hendrick’s Gin is distilled in Scotland, in small batches of only 500 litres at a time. Only Hendrick’s Gin is made with infusions of cucumber and rose petals, alongside a blend of 11 botanicals, producing a wonderfully refreshing gin with a delightfully floral aroma. Hendrick’s Gin is made in a combination of a Carter-Head and Bennett copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.  Represented by PMA Canada. www.pmacanada.com


ABOUT WILLIAM GRANT & SONS 

William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is owned by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®.

Hendrick's Gin
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Toronto, ON M5A 1E3