HENDRICK’S GIN MAKES VANCOUVER HISTORY WITH THE UNVEILING OF ITS PORTAL OF PECULIARITY AT THE INAUGURAL HONDA CELEBRATION OF LIGHT DOWNTOWN

HENDRICK’S GIN MAKES VANCOUVER HISTORY WITH THE UNVEILING OF ITS PORTAL OF PECULIARITY AT THE INAUGURAL HONDA CELEBRATION OF LIGHT DOWNTOWN

The Hendrick’s Gin 65-foot A.W.E.V.A.N.A.I.R. hot air balloon takes its inaugural flight in Vancouver, inviting the Curious to foray into the wonderfully unusual world of Hendrick’s Gin.

Vancouver, B.C. – Oyez, Oyez, Oyez! 

On the 2nd and 3rd of August in the year 2019, Hendrick’s Gin will take to the streets and skies of Vancouver to awe with its two-day soar and score at the inaugural Honda Celebration of Light Downtown!

Floating skyward at the 29th edition of the famous festival, A.W.E.V.A.N.A.I.R. (Amazing, Whimsical, Enchanting, Voyaging, Astounding, Nocturnal, Ascending, Interstellar, Roamer), the 65-foot hot air balloon (oddly decorated with cucumbers and roses) will whisk lucky Golden Ticket winners 44 ¼ cucumbers high into the Vancouver sky.

Hendrick’s Gin is very excited to be able to, for the first time ever, bring the world of Hendrick’s Gin to life on the West Coast, and to debut A.W.E.V.A.N.A.I.R.,” comments Jessica Mieczkowska, Canadian Brand Manager, Hendrick’s Gin.  “We invite curators of the Curious to visit our Portal of Peculiarity at the Honda Celebration of Light Downtown!”

As A.W.E.V.A.N.A.I.R. lights up the skies, the one-of-a-kind, cucumbers for keys, C.O.R.G.A.N. (Cucumber Organ of Remarkably Glorious Auditory Nirvana), shall grace the grounds of Vancouver for the first time in history, providing revellers the score to this astounding display of delight!

The C.O.R.G.A.N. features real, whole cucumbers that generate sound in lieu of traditional keys on an organ.  The real cucumbers are changed daily to ensure optimum harmony and the freshest of sound as unusual C.O.R.G.A.N.ists play in the Hendrick’s Gin Air Departure Lounge both evenings.

The surprise and delight shall not end there!

For the first time in West Coast history, Hendrick’s Gin will provide V.I.P. Golden Ticket guests the rare opportunity to peek into the Hendrick’s Gin Cabinet of Curiosities for a sampling of their first-ever, limited edition, most unusual innovation, “Midsummer Solstice.” Hendrick’s Midsummer Solstice is a deeply floral gin inspired by the eternal mystery of nature's most vivid blooms on the Midsummer solstice, and will be releasing in Canada before Winter solstice in 2019.

Guests bearing a Golden Ticket also have the opportunity to visit renowned Intuitive Specialist Terri-Lynn Decker who shall conduct one-on-one energy readings, while Thereminist Theadora Feu Follet plays the most mysterious sonnets of sound on the Hendrick’s Gin Theremin (also known in peculiar circles as the There-gin) without even laying a physical hand on an instrument.

Curators of the Curious have a chance to win the rare and coveted Golden Tickets two ways!  Firstly, by visiting one of the Hendrick’s Gin Drinkatoriums:

H Lounge at The Westin Bayshore

Tableau Bar Bistro

Nightingale

Fairmont Pacific Rim

Vancouver Club

The Blackbird Public House

Reflections at Rosewood Hotel Georgia

Hawksworth at Rosewood Hotel Georgia

Prohibition at Rosewood Hotel Georgia

The Ballyhoo Public House

Granville Room

UVA Wine & Cocktail Bar

Homer St. Café & Bar

Elisa Steakhouse

Chambar Restaurant

Clough Club

The Diamond

Juniper Restaurant & Bar

Pourhouse Restaurant

Secondly, festival guests can enter onsite at the Hendrick’s Gin Air Departure Lounge on Friday, August 2nd and Saturday, August 3rd, 2019!  No purchase is necessary and entrants must be of legal drinking age in British Columbia to win and ride.  Over 4,425 guests are expected over the course of the curious two days.

While flights are limited to the lucky few Golden Ticket holders, all guests of the Honda Celebration of Light Downtown are welcome to visit the Hendrick’s Gin Air Departure Lounge featuring live music, entertainment, jazz and gin sampling. 

“The Hendrick’s Gin Portal of Peculiarity at the Honda Celebration of Light Downtown will be enchanting for the eyes, ears and taste buds,” comments Alvin P. Ramchurn, National Brand Ambassador, Hendrick's Gin. “We look forward to elevating festival goers’ experience with our ocular and auditory spectacle in true Hendrick’s Gin fashion.”

The Hendrick’s Gin A.W.E.V.A.N.A.I.R. will be tethered at the steps of the Vancouver Art Gallery during the 2019 Honda Celebration of Light on Friday, August 2nd and Saturday, August 3rd, 2019.  Flights will take place in the evenings from 5:00 p.m. to 11:00 p.m. (based on wind patterns) and all guests bearing a Golden Ticket will have the opportunity to ride. 

For more information regarding the Hendrick’s Gin A.W.E.V.A.N.A.I.R. or Hendrick’s Gin in Canada, please visit the online press room at hendricksgin.alchemystsinc.com.

To learn more about the whimsical world of Hendrick’s Gin globally, please visit www.hendricksgin.com.

 

ABOUT HENDRICK’S GIN

Hendrick's Gin is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, Hendrick's Gin is distilled in Scotland, in miniscule batches of only 500 litres at a time. Only Hendrick's Gin is made with infusions of cucumber and rose petals, alongside a blend of 11 botanicals, producing a wonderfully refreshing gin with a delightfully floral aroma. Hendrick's Gin is made in a combination of a Carter-Head and Bennett copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours. 

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ABOUT WILLIAM GRANT & SONS

The makers of Hendrick's® Gin, William Grant & Sons, Ltd. are an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts, and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®, Reyka® Vodka and Milagro® Tequila. Represented in Canada by PMA Canada Agency. www.pmacanada.com

ABOUT THE HONDA CELEBRATION OF LIGHT:

The Honda Celebration of Light is BC’s largest public event and the longest-running offshore fireworks competition in the world. It attracts up to 400,000 spectators along English Bay each evening. Owned and planned by the volunteer, not for profit Vancouver Fireworks Festival Society, 2019 represents the 29th consecutive year of the event, which contributes in excess of $174 million in incremental tourism and hospitality spending each year. The pyrotechnic competition is produced by Archangel Fireworks, with the Honda Celebration of Light event produced by Vancouver-based BRANDLIVE Management Group.

For additional information about the Honda Celebration of Light, please visit hondacelebrationoflight.com.

The Hendrick’s Gin 65-foot A.W.E.V.A.N.A.I.R. hot air balloon takes its inaugural flight in Vancouver, inviting the Curious to foray into the wonderfully unusual world of Hendrick’s Gin.

Contact us
Meg Sethi President/CEO & Agency Director, Alchemysts Inc.
Meg Sethi President/CEO & Agency Director, Alchemysts Inc.
About Hendrick's Gin

Hendrick’s Gin is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, Hendrick’s Gin is distilled in Scotland, in small batches of only 500 litres at a time. Only Hendrick’s Gin is made with infusions of cucumber and rose petals, alongside a blend of 11 botanicals, producing a wonderfully refreshing gin with a delightfully floral aroma. Hendrick’s Gin is made in a combination of a Carter-Head and Bennett copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.  Represented by PMA Canada. www.pmacanada.com


ABOUT WILLIAM GRANT & SONS 

William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is owned by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®.

Hendrick's Gin
c/o Alchemysts Inc.
145 Front Street East, suite 106
Toronto, ON M5A 1E3