HENDRICK’S GIN DEBUTS A.W.E.V.A.N.A.I.R. AND MAKES HISTORY AS THE FIRST EVER HOT AIR BALLOON TO SOAR ABOVE THE INAUGURAL HONDA CELEBRATION OF LIGHT DOWNTOWN

HENDRICK’S GIN DEBUTS A.W.E.V.A.N.A.I.R. AND MAKES HISTORY AS THE FIRST EVER HOT AIR BALLOON TO SOAR ABOVE THE INAUGURAL HONDA CELEBRATION OF LIGHT DOWNTOWN

A.W.E.V.A.N.A.I.R. will take its maiden flight above the Vancouver Art Gallery, giving Golden Ticket guests the opportunity to fly at an elevation of 44 ¼ cucumbers above one of Vancouver’s most iconic locations.

Toronto, ON – Hendrick’s Gin will elevate the glorious bursts of brilliance of the Honda Celebration of Light, as it awes audiences by debuting A.W.E.V.A.N.A.I.R., its 65-foot hot air balloon from its peculiar family of elevating, voyaging, towering, ascending mobiles!

A.W.E.V.A.N.A.I.R. (affectionately known by the curious crowd as the Amazing, Whimsical, Enchanting, Voyaging, Astounding, Nocturnal, Ascending, Interstellar, Roamer) is a towering hot air balloon adorned in cucumbers and roses, that will gather groups of four to curiously cruise at an altitude of 44 ¼ cucumbers into the skies of Vancouver.

Voyaging above the steps of the iconic Vancouver Art Gallery, one of North America’s most respected and innovative visual arts institutions, A.W.E.V.A.N.A.I.R.’s inaugural flight marks the first time the Honda Celebration of Light extends its festivities from English Bay to the streets of Downtown Vancouver.

“Hendrick’s is a gin that cultivates the unusual,” comments Jessica Mieczkowska, Canadian Brand Manager, Hendrick’s Gin. “Debuting A.W.E.V.A.N.A.I.R. at the inaugural Honda Celebration of Light Downtown, allows the over 1.3 million attendees of the festival, a once-in-a-lifetime opportunity to delight in the whimsical world of Hendrick’s Gin.”

For a delectable duet of days, August 2nd and 3rd, the Hendrick’s Gin A.W.E.V.A.N.A.I.R. will give Golden Ticket guests the opportunity to soar the celestial sphere for a voyeuristic view often only reserved for those venturing sky bound.

For those Golden Ticket guests waiting forbearingly to fly, the Hendrick’s Gin Air Departure Lounge shall set down on the steps of the grand gallery, curiously carrying guests into the Portal of Peculiarity where they shall imbibe in libations that include the world’s smallest Hendrick’s teacup gin and tonics, garnished ever so delicately with the world’s most curiously odd cucumbers.

The magical world of whimsy that is Hendrick’s Gin shall not conclude there!  Renowned Intuitive Specialist Terri-Lynn Decker travels from the coasts of the East to give Golden Ticket guests the opportunity to glimpse into their past, present and future.

As guests delight in the spectacular sight of a wall adorned with one of the most delectable Hendrick’s Gin botanicals, the rose, sonnets of sound will enchant them as Theadora Feu Follet plays the Theremin, a most mysterious musical mechanism that produces sound without the touch of even a finger.

For the first-time in Vancouver history, Golden Ticket guests will be amazed by the wondrous auditory pleasure of the world’s only C.O.R.G.A.N. (Cucumber Organ of Remarkably Glorious Auditory Nirvana), a one-of-a-kind musical instrument which consists of 49 real, whole cucumber keys that create a cucumberous musical tone when touched.

“A Hendrick’s Gin soiree is always a spectacle of the unusual,” adds Alvin P. Ramchurn, National Brand Ambassador, Hendrick's Gin. “We pride ourselves on being purveyors of the peculiar and A.W.E.V.A.N.A.I.R. shall be no exception.  We look forward to astounding the curious crowd!” 

The Hendrick’s A.W.E.V.A.N.A.I.R. will be tethered at the steps of the Vancouver Art Gallery during the 2019 Honda Celebration of Light on Friday, August 2nd and Saturday, August 3rd, 2019.  Flights will take place in the evenings from 5:00 p.m. to 10:00 p.m. (based on wind patterns) and all guests bearing a Golden Ticket will have the opportunity to ride.  Golden Tickets will be available to the public via a series of contests including ballot entry at participating bars, entering online at www.hendricksgin.com/balloonBC or onsite at the Hendrick’s Gin Air Departure Lounge on August 2nd and 3rd.  Entrants must be residents of British Columbia and of legal drinking age to win and ride.  No purchase is necessary.

For more information regarding the Hendrick’s Gin A.W.E.V.A.N.A.I.R. or Hendrick’s Gin in Canada, please visit the online press room at hendricksgin.alchemystsinc.com.

To learn more about the whimsical world of Hendrick’s Gin globally, please visit www.hendricksgin.com.

 

ABOUT HENDRICK’S GIN

Hendrick's Gin is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, Hendrick's Gin is distilled in Scotland, in miniscule batches of only 500 litres at a time. Only Hendrick's Gin is made with infusions of cucumber and rose petals, alongside a blend of 11 botanicals, producing a wonderfully refreshing gin with a delightfully floral aroma. Hendrick's Gin is made in a combination of a Carter-Head and Bennett copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours. 

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ABOUT WILLIAM GRANT & SONS

The makers of Hendrick's® Gin, William Grant & Sons, Ltd. are an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts, and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®, Reyka® Vodka and Milagro® Tequila. Represented in Canada by PMA Canada Agency. www.pmacanada.com

 

ABOUT THE HONDA CELEBRATION OF LIGHT:

The Honda Celebration of Light is BC’s largest public event and the longest-running offshore fireworks competition in the world. It attracts up to 400,000 spectators along English Bay each evening. Owned and planned by the volunteer, not for profit Vancouver Fireworks Festival Society, 2019 represents the 29th consecutive year of the event, which contributes in excess of $174 million in incremental tourism and hospitality spending each year. The pyrotechnic competition is produced by Archangel Fireworks, with the Honda Celebration of Light event produced by Vancouver-based BRANDLIVE Management Group.

For additional information about the Honda Celebration of Light, please visit hondacelebrationoflight.com.

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For additional information about A.W.E.V.A.N.A.I.R. Hendrick’s Gin, or to book an interview or media flight, please contact:

Meg Sethi, President/CEO & Agency Director, Alchemysts Inc., 647-987-6347, Meg.Sethi@alchemystsinc.com

About Hendrick's Gin

Hendrick’s Gin is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, Hendrick’s Gin is distilled in Scotland, in small batches of only 500 litres at a time. Only Hendrick’s Gin is made with infusions of cucumber and rose petals, alongside a blend of 11 botanicals, producing a wonderfully refreshing gin with a delightfully floral aroma. Hendrick’s Gin is made in a combination of a Carter-Head and Bennett copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.  Represented by PMA Canada. www.pmacanada.com


ABOUT WILLIAM GRANT & SONS 

William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is owned by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®.

Hendrick's Gin
c/o Alchemysts Inc.
145 Front Street East, suite 106
Toronto, ON M5A 1E3