HENDRICK’S GIN BREAKS GLOBAL RECORDS WITH THEIR SIMULTANOUS SPECTACLE IN THE SKY AND STREET AT THE 2018 FESTIVAL INTERNATIONAL DE JAZZ DE MONTREAL

HENDRICK’S GIN BREAKS GLOBAL RECORDS WITH THEIR SIMULTANOUS SPECTACLE IN THE SKY AND STREET AT THE 2018 FESTIVAL INTERNATIONAL DE JAZZ DE MONTREAL

Fusing the soaring heights of the E.L.E.V.A.T.U.M. with the musical score of the C.O.R.G.A.N., Hendrick’s Gin sets a perfectly peculiar spectacle in Montreal

Never one for the usual, it comes as no surprise that Hendrick’s Gin has pushed the boundaries of peculiarity, fusing music with spectacle, jazz with gin and score with soar.

For the first time in Festival International De Jazz De Montreal history, Hendrick’s Gin has taken to the skies with the E.L.E.V.A.T.U.M. and to the streets with our one-of-a-kind, cucumber keyed C.O.R.G.A.N. providing the soundtrack to this one-of-a-kind spectacle.

“Hendrick’s Gin is the go-to purveyor of the peculiar,” comments Beth-Anne Perry, Senior National Brand Manager, Hendrick’s Gin.  “E.L.E.V.A.T.U.M. and C.O.R.G.A.N. embody the curious and peculiar nature of the brand and we look forward to revealing the simultaneous spectacles to the world.”

Stationed at the Quartier des Spectacles for the first two days of the world-famous festival, the 65-foot E.L.E.V.A.T.U.M. (Elevating, Levitating, Exceptionally, Voluminous, Amazingly, Towering, Uplifting, Mobile) will whisk lucky golden tickets holders 44 ¼ cucumbers sky high, in a wonderous world of cucumbers and roses against the Montreal sky.

The C.O.R.G.A.N. (Cucumber Organ of Remarkably Glorious Auditory Nirvana), designed in a style that is reminiscent of the Victorian era with an imaginative Hendrick’s Gin Twist featuring real whole cucumbers for keys, will accompany the E.L.E.V.A.T.U.M. providing the curious score for the whimsical wonder. 

“It’s not a Hendrick’s Gin affair without the extraordinary,” comments Alvin P. Ramchurn, National Brand Ambassador, Hendrick's Gin. “We have gone above and beyond to bring you a simultaneous spectacle of sky and street in the oddly curious way of Hendrick’s Gin.  Adding the whimsy and wonder is what we do.”

Both marvels will be located for viewing and wonderment at the Hendrick’s Gin VIP Departure Lounge where guests bearing the enchanting golden tickets will have access to the special Hendrick’s Gin Air Departure Lounge complete with music, entertainment and the world’s smallest Hendrick’s teacup gin and tonics garnished with miniature cucumbers.

With the E.L.E.V.A.T.U.M. moving onwards and upwards after its two-day extravaganza, the Hendrick’s Gin Jazz Cucumber Organ is set to be displayed at the festival for an additional eight-day appearance.

To learn more about the whimsical world of Hendrick's Gin, please visit www.HendricksGin.com.

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E.L.E.V.A.T.U.M.
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About Hendrick's Gin

Hendrick’s Gin is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, Hendrick’s Gin is distilled in Scotland, in small batches of only 500 litres at a time. Only Hendrick’s Gin is made with infusions of cucumber and rose petals, alongside a blend of 11 botanicals, producing a wonderfully refreshing gin with a delightfully floral aroma. Hendrick’s Gin is made in a combination of a Carter-Head and Bennett copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.  Represented by PMA Canada. www.pmacanada.com


ABOUT WILLIAM GRANT & SONS 

William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is owned by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®.

Hendrick's Gin
c/o Alchemysts Inc.
145 Front Street East, suite 106
Toronto, ON M5A 1E3