Hendrick’s Master Distiller Lesley Gracie firmly believes that her singular collection of botanicals at the Hendrick’s Gin Palace in Girvan, Scotland, take on entirely different sensory characteristics under the influence of moonlight. “In the still of the night, you can get all sorts of smells, there are certain flowers that only release their scent under the light of the moon. There is a peculiar sensory attachment to scents at night,” said Ms. Gracie. One moonlit evening, whilst tending to the botanicals in her beloved hothouse, she was inspired to bottle the cosmic sensation of being at peace with nature under the moon and stars – thus creating Lunar.
The new bottle retains the distinctive Hendrick’s shape, evocative of Victorian apothecary jars. The label colouring is a sophisticated, deep blue reflective of the night sky and includes curious celestial imagery that conjures a feeling of drinking a cocktail under a moonlit sky.
Jessica Mieczkowska, Canadian Brand Manager for Hendrick’s Gin, notes: “Hendrick’s Lunar offers a celestial take on the Original house style. The warmth of its botanicals, rich aroma of night-scented flowers, and subtle yet refreshing burst of citrus finish make Lunar an intriguing combination of the warm, the refreshing, and the unusual. Lunar is reminiscent of an alluring, warm and calm night under the stars encapsulated into a glass. Just like that magical moment, it's only here for a limited time.”
Hendrick’s Lunar Gin is perfect for evening tipples that can be easily recreated at home. Ally Martin, Global Brand Ambassador for Hendrick’s Gin proposes, “A Moonlight Buck; a stellar combination of Hendrick’s Lunar, ginger ale and lemon juice garnished with cucumber and a twist of lemon.”
Hendrick’s Lunar will be available at select retailers across Canada this spring. Gin enthusiasts can expect a new and unique expression from the ‘Cabinet of Curiosities’ annually to collect as they will only be available exclusively for a limited time.
For further information go to hendricksgin.com and follow on social media at @hendricksgin #hendrickslunar
To learn more about the whimsical world of Hendrick’s Gin globally, please visit www.hendricksgin.com.