HENDRICK’S GIN BOTTLES THE COSMIC SENSATION OF MOONLIGHT IN ITS NEWEST LIMITED RELEASE GIN, “HENDRICK’S LUNAR”

HENDRICK’S GIN BOTTLES THE COSMIC SENSATION OF MOONLIGHT IN ITS NEWEST LIMITED RELEASE GIN, “HENDRICK’S LUNAR”

A once in a blue moon release, Hendrick’s Lunar is the latest innovation to emerge from the Hendrick’s ‘Cabinet of Curiosities’ and will be available in select retailers across Canada this spring.

TORONTO, ON: HENDRICK’S GIN is delighted to welcome to Canada, Lunar, the second limited release gin from the ‘Cabinet of Curiosities.’ This most peculiar and unusual gin was conceived beneath the celestial light of the moon and is a delightfully smooth and alluring gin that offers a delicate balance of gentle spice, subtle floral notes with a soft citrus finish. Lunar is best suited for enjoyment during casual nights at home or as a curious companion for sundowners, or starry nights.

Hendrick’s Master Distiller Lesley Gracie firmly believes that her singular collection of botanicals at the Hendrick’s Gin Palace in Girvan, Scotland, take on entirely different sensory characteristics under the influence of moonlight. “In the still of the night, you can get all sorts of smells, there are certain flowers that only release their scent under the light of the moon. There is a peculiar sensory attachment to scents at night,” said Ms. Gracie. One moonlit evening, whilst tending to the botanicals in her beloved hothouse, she was inspired to bottle the cosmic sensation of being at peace with nature under the moon and stars – thus creating Lunar.

The new bottle retains the distinctive Hendrick’s shape, evocative of Victorian apothecary jars. The label colouring is a sophisticated, deep blue reflective of the night sky and includes curious celestial imagery that conjures a feeling of drinking a cocktail under a moonlit sky.

Jessica Mieczkowska, Canadian Brand Manager for Hendrick’s Gin, notes: “Hendrick’s Lunar offers a celestial take on the Original house style. The warmth of its botanicals, rich aroma of night-scented flowers, and subtle yet refreshing burst of citrus finish make Lunar an intriguing combination of the warm, the refreshing, and the unusual. Lunar is reminiscent of an alluring, warm and calm night under the stars encapsulated into a glass. Just like that magical moment, it's only here for a limited time.” 

Hendrick’s Lunar Gin is perfect for evening tipples that can be easily recreated at home. Ally Martin, Global Brand Ambassador for Hendrick’s Gin proposes, “A Moonlight Buck; a stellar combination of Hendrick’s Lunar, ginger ale and lemon juice garnished with cucumber and a twist of lemon.”

Hendrick’s Lunar will be available at select retailers across Canada this spring. Gin enthusiasts can expect a new and unique expression from the ‘Cabinet of Curiosities’ annually to collect as they will only be available exclusively for a limited time.

For further information go to hendricksgin.com and follow on social media at @hendricksgin #hendrickslunar

To learn more about the whimsical world of Hendrick’s Gin globally, please visit www.hendricksgin.com.

Contact us
Meg Sethi President/CEO & Agency Director, Alchemysts Inc.
About Hendrick's Gin

Hendrick’s Gin is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, Hendrick’s Gin is distilled in Scotland, in small batches of only 500 litres at a time. Only Hendrick’s Gin is made with infusions of cucumber and rose petals, alongside a blend of 11 botanicals, producing a wonderfully refreshing gin with a delightfully floral aroma. Hendrick’s Gin is made in a combination of a Carter-Head and Bennett copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.  Represented by PMA Canada. www.pmacanada.com


ABOUT WILLIAM GRANT & SONS 

William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is owned by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®.

Hendrick's Gin
c/o Alchemysts Inc.
145 Front Street East, suite 106
Toronto, ON M5A 1E3